Listen Up

Listen and fill-in the blanks using the terms in the drop down menu
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Prepare for the test (Read carefully)
1) Click here to listen to the audio recording at normal speed.
2) Return to this tab and read while listening.
3) Check the drop down menu of terms at each blank.

Take the test
1) Click here to listen to the audio with a 5-second break between segments.
2) Fill in the blanks using the drop down menu.

Terms in the drop down list of terms are sorted alphabetically.

After the test, click here for a review listening of the entire text. You will have 3 seconds between segments to make any corrections.

Marketing is the of “creating, communicating, delivering, and exchanging offerings that have for customers, clients, partners, and society at . In simpler words, it is the action of a service or product; thus, it constitutes a broad term that includes every activity involving the and selling of an item to . Marketing starts with attracting customers, building a relationship with them, and finally keeping it by satisfying their . The marketing process is done in several different ways and usually, professionals use one or more of the marketing concepts to earn their consumers’ and create profitable, long-term with them.