Read the text on the left and use the clues to answer the questions on the right pane.
The marketing concept is whenever a company plans and implements to maximise profit by boosting sales, meeting customers’ needs, and surpassing competitors. The aim is to reach a win-win situation that serves both the customer and the company. The marketing concepts were first derived from the book of Adam Smith, Wealth of Nations. However, marketing remained unexplored to the world till the 21st century.
The marketing concept involves planning and implementing strategies to maximize profit by boosting sales, meeting customers' needs, and surpassing competitors.
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The aim of the marketing concept is solely to reach a win-win situation that serves both the customer and the company. In reality, the primary aim is often profit maximization.
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The marketing concepts were not first derived from Adam Smith's book "Wealth of Nations." They evolved over time through various economic theories and practices.
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The marketing concept has been explored and applied long before the 21st century, albeit perhaps not in its modern form. It has roots dating back centuries, evolving alongside commerce and trade.