Read the text on the left and use the clues to answer the questions on the right pane.
This marketing concept is an emerging one that emphasises the welfare of society. It is based on the idea that marketers have a moral responsibility to market conscientiously to promote what is good for people over what people may want, regardless of a company’s sales goals. Employees of a company live in the societies they market to, and they should advertise with the best interests of their local community in mind.
According to the text, what moral responsibility do marketers have?
Prioritizing company profits over societal welfare
Marketing without considering the impact on society
Promoting what is good for people over consumer desires
Disregarding the interests of local communities
What is the underlying principle of the societal marketing concept?
Prioritizing individual desires over societal welfare
Acknowledging the moral responsibility of marketers
Promoting products regardless of societal impact
Disregarding the interests of local communities
How does the societal marketing concept differ from traditional marketing approaches?
It emphasizes promoting what is good for people over consumer desires
It disregards the impact of advertising on local communities
It prioritizes company sales goals over societal welfare
It ignores the interconnectedness of employees and their communities
While social media is significant, not all companies, businesses, and organizations utilize it to promote their work, products, and services. Some may rely on other digital marketing channels or traditional methods.
True
False
While driving customers to the company's website is a common objective of digital marketing efforts, it's not the sole purpose. Digital marketing strategies can also aim to increase brand awareness, generate leads, or foster customer engagement beyond website visits.