Read the text on the left and use the clues to answer the questions on the right pane.
Digital Marketing is any type of marketing that uses electronic devices, digital media, and digital channels to promote products and services and reach specific customers. Social media marketing is a form of digital marketing. Especially in recent years, social media platforms have become very familiar and important, and most companies, businesses, and organisations create content there to build the company's brand, promote their work, products, and services, reach customers, increase sales, and drive their customers to the website of the company.
Digital Marketing encompasses various techniques that utilize electronic devices, digital media, and digital channels to promote products and services and reach specific customers.
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Social media platforms have become increasingly familiar and important in recent years, prompting many companies, businesses, and organizations to create content there to build their brand, promote their offerings, and engage with customers. (T)
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While social media is significant, not all companies, businesses, and organizations utilize it to promote their work, products, and services. Some may rely on other digital marketing channels or traditional methods.
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While driving customers to the company's website is a common objective of digital marketing efforts, it's not the sole purpose. Digital marketing strategies can also aim to increase brand awareness, generate leads, or foster customer engagement beyond website visits.