Read the text on the left and use the clues to answer the questions on the right pane.
You can use the FAM tour as a tool to promote your agritourism enterprise directly to customers. In a FAM tour, you invite potential customers to your farm to view your facilities and learn about its remarkable activities. If you are thinking to host school groups, call your regions/ local schools and invite administrators or teachers out in order to show them how your activities can benefit or raise awareness of their students.
What is the primary objective of utilizing a FAM tour in agritourism promotion?
To generate revenue through ticket sales
To increase brand awareness among local communities
To provide educational experiences for school groups
To showcase the facilities and activities of the farm to potential customers
What is the purpose of using a FAM tour in agritourism promotion?
To sell products directly to customers
To invite potential customers to view facilities and learn about activities
To conduct market research on potential customers
To network with other agritourism enterprises
How can hosting school groups benefit an agritourism enterprise?
By increasing revenue through ticket sales
By providing free labor for farm activities
By raising awareness among students and educators
By decreasing operational costs
Creative people do not experiment with new ideas/concepts.