Read the text on the left and use the clues to answer the questions on the right pane.
Recognise the agritourism and nature tourism trends that can impact your enterprise. Foresee how the market might change and identify what you can do to keep in track. Are urban “foodies” still excited about eating local food and drinking local wine with famous chefs in orchards, etc? The popularity of social media and the Internet means that social media and a website are “must-have” promotional tools for your farm
It's important to recognize agritourism and nature tourism trends that can potentially impact your enterprise, allowing you to adapt and stay relevant in the market.
True
False
Anticipating market changes is crucial for any business, including agritourism enterprises, as it enables proactive strategies to remain competitive and meet evolving consumer demands.
True
False
Urban "foodies" may not necessarily be excited about eating local food and drinking local wine with famous chefs in orchards. Preferences among urban consumers can vary widely, and not all may prioritize such experiences.
True
False
The popularity of social media and the Internet has indeed made them essential promotional tools for farms and agritourism businesses, providing platforms to reach and engage with a wider audience.
True
False
While having a social media presence and a website can be beneficial for promotion, they may not be absolute "must-have" tools for every farm. Depending on the target market and marketing strategies, other approaches might be equally or more effective.