All five language skills are interconnected and essential for effective communication in any language, and there is no way of isolating any one of them. However, the importance of each skill may vary depending on the context each language is used. For example, in an agritourism business environment, listening and speaking may be more in demand everyday, as the entrepreneur will have to communicate face-to-face with the visitors of the agritourism farm. Reading and writing skills will be used perhaps less frequently in oral communication, by email, with business partners and prospective clients, such as travel agencies or tour operators, for bookings and reservations. Still, reading and writing are extremely important and being less proficient in them can have severe consequences. For example, misreading or misunderstanding a clause in a contract can be an expensive mistake or it can ruin a business relation that took a long time to build. Not being able to write succinctly what the entrepreneur anticipates from a cooperation, or spell out a business obligation, can lead to suboptimal contract performance and risk of terminating or not extending the cooperation next year.