Read the text on the left and use the clues to answer the questions on the right pane.
Marketing management is another side of communication skills. If internal communication involves the way you communicate to your employees, external communication is the way you communicate with your customers. On-site communication is needed when your customers are already here, but communication does not stop there. There is a lot of work to put in pre communication, in order for the customers to get to know about your business, and post communication, for your customers to keep updated about your business. Communication strategy is therefore the process of planning what you are communicating to your guests and in what way.
What does external communication involve in the context of marketing management?
Communication with employees.
Communication with customers.
Communication during on-site visits.
Communication with business partners.
When is on-site communication necessary in the realm of marketing management?
During pre-communication.
When planning communication strategy.
When customers are already present.
After post communication.
What is the purpose of pre-communication in marketing management?
Keeping customers updated.
Planning communication strategy.
Introducing customers to the business.
Updating customers about the business.
How is communication strategy defined in the given context?