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Marketing management is another side of communication skills. If internal communication involves the way you communicate to your employees, external communication is the way you communicate with your customers. On-site communication is needed when your customers are already here, but communication does not stop there. There is a lot of work to put in pre communication, in order for the customers to get to know about your business, and post communication, for your customers to keep updated about your business. Communication strategy is therefore the process of planning what you are communicating to your guests and in what way.